Is the new Google Panda Update good for business?

Looks like Google is at it again, the internet is set for another algorithm update to cut down on websites producing duplicate and miss leading content. Up until now websites or webpages that get a lot of click-throughs gain a high page ranking in the search engines regardless of content relevance, however the new Google Panda Update is set to change this. Page rankings will be calculated on user statistics, for example if a page gets a lot of click-throughs, its page ranking would be calculated on the amount of time users spend on that page to make it relevant rather than just a bunch of clicks.

At least this way we are less likely to have to click-through loads of webpages to find what we’re looking for and we’ll be reading content that other users have found particularly interesting and relevant.

Further Reading:

eCommerce sites urged to clean up content before Google’s ‘Panda’ goes global

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